Books by Stanley

History is filled with companies that soared to success—only to stumble due to avoidable missteps.
The Innovation Trap book by Stanley Obi takes you on a compelling journey through fictionalized stories that reveal what happens when brands lose sight of their true purpose.

Too often, businesses chase trends instead of solving real problems, leading to disconnected strategies and failed products. This book challenges the myth that consumers don’t know what they want, making a powerful case for a consumer-first approach to brand building. Whether you’re an entrepreneur, executive, or creative thinker, Innovation Trap will change the way you view innovation—and help you avoid the pitfalls that have derailed even the biggest brands.

Are you ready to rethink innovation?